Publication year: 2021
Publisher: IUPUI Lilly Family School of Philanthropy
Given the changing demographics of the U.S. population, it is important for philanthropic professionals to better understand the motivations and giving habits of donors of color. This report examines the ways that diverse populations participate in philanthropy, including their giving preferences, methods of giving, and that state of giving for racial and social justice causes. The study found that key motivating factors in giving by donors of color include faith, a belief in philanthropy as a self-help tool, feelings of reciprocity, and an interest in 'leveling the playing field' for future generations. In terms of mechanisms for giving, donors of color showed a preference for religious organizations, universities and educational institutions, civil rights and arts nonprofits, and identity-based financial institutions. Donors of color also demonstrated a tendency to give through small groups such as giving circles and often relied on personal connections to vet organizations.